Thursday, September 1, 2011

1.CLINIQUE: Brief history

Clinique Laboratories, LLC.
TypeDivision of holding company (Estée Lauder Companies, Inc.)
IndustryConsumer goods
Founded1968
HeadquartersUnited States New York, United States of America
ProductsCosmetics & beauty
ParentEstée Lauder Companies, Inc.
Websitewww.clinique.com

Clinique, an offshoot of the Estee Lauder Company, was founded in 1968. It’s charter, which is somewhat different than most cosmetic companies, is to meet individual skin care needs. Rather than selling a universal solution to all customers regardless of skin type, Clinique, with its unique line of skin care products, seeks to customize its approach to skin care, to the specific individual. 
Chemists and dermatologists at Clinique formulated a skin care system, which is based on a 3-Step System of cleansing, toning and moisturizing the skin. The basic assumption behind the Clinique method is thewith skin toner. Dr Lazslo was a large critic of fragrance in skin-care products; he developed a set of guidelines to determine the client's exact skin type and needs (called "clocking"); he stressed the significance of thorough cleansing and removing makeup; and established a testing lab to evaluate the tolerance for his products before they were sent to market. All of these ideas have become Clinique signatures, much to Erno Lazslo's chagrin. maintenance of hygiene and cleanliness as the foundation of caring for all skin conditions. All Clinique products are allergy tested and many are 100% fragrance free.

Originality
Clinique bears more than a subtle resemblance to the late Dr. Erno Lazslo's concept of skin care. His philosophies are mirrored at Clinique: cleanse with soap, rinse very thorughly and then re-establish pH with skin toner. Dr Lazslo was a large critic of fragrance in skin-care products; he developed a set of guidelines to determine the client's exact skin type and needs (called "clocking"); he stressed the significance of thorough cleansing and removing makeup; and established a testing lab to evaluate the tolerance for his products before they were sent to market. All of these ideas have become Clinique signatures, much to Erno Lazslo's chagrin.

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