7. Business marketing

Clinique is a consumer oriented company, but they also pay attention and develop business marketing. Clinique is usually reselling its products to cosmetic and department stores, cosmetic companies abroad and makeup artists, who can use all the products in their work with models, during fashion shows, etc.
Last year Clinique sold their products to a company called Fresh Faces, who used Clinique products in the Star Tour project. It was a major makeover event that targeted young women age 15-25. Their objectives were to offer young womwn a unique Clinique experience that was fun and relevant to them.

Star Tour involved a custom built mobile makeover truck with 8 makeover stations. During the tour participants experienced star treatment. First, makeup was done by a professional makeup artist, hair styled by a stylist and everybody had fun getting their photos taken by a professional photographer. It was not onle a show, but also a contest. Top 3 winners got a chance to be on the cover of CLEO magazine and take home $5000 worth of Clinique products.