10. Product Concepts

Product Components
Quality

Cliniques products are known for their high quality. The reason they are so high in quality is the fact that the company uses high technology in the production of the cosmetics and also uses special ingredients. Today's consumers insists upon quality, especially if cosmetic products are concerned. Clinique has achieved that there name alone is connected with high quality.

Design

Clinique's design has stayed the same for many years, but now Clinique is starting to redesign the packages of some products. Clinique has a simple yet recognizable design and logo, which attract many customers.

Customer Service

Clinique pays great attention to the importance of customer service. Their service just like their products are high quality. This gives Clinique a competitive advantage compared to other companies that don't realize how important good customer service is. Good customer service can help create customer loyalty.

Clinique's salespeople have to be very professional and must provide customers with specific information about their products and be able to give advice about skin types and skin care.

                

Clinique Service as YOU like it concept

Clinique, the number one prestige cosmetics brand in the United States, unveils a revolutionary shopping experience at Lord & Taylor Fifth Avenue. The must-see destination is reinventing the prestige beauty shopping model with Clinique's service as you like it concept that offers multiple levels of service and new ways to shop for beauty products at the counter.

The new state-of-the-art counter provides an innovative, dynamic and engaging shopping experience. Clinique's service as you like it means consumers can partake in one or all of the following shopping experiences based on their individual needs and moods:

• Full-service: A one-on-one consultation is perfect for the consumer who has time and wants expert skin care analysis and application tips.
• Guided self-service: The state-of-the-art skin diagnostic allows consumers to browse alone and offers one-on-one service on demand. With guided self-service, consumers identify their skin care concerns and receive personalized skin care recommendations using a 90-second computer-guided skin care analysis.
• Self-service: The play-and-pay concept offers features such as the Color Bar and interactive Mascara and Lip Bars in a welcoming, easy-to-use layout, making it convenient for consumers to test, pick up and play with their favorite products. Additionally, the Browsing Basket is not only convenient but also signifies to the consultants that a consumer wishes to browse alone.