Clinique uses different sales promotion techniques in order to increase public acceptance and interest in their products. Clinique's most frequently used sales promotion techniques are contests and sweepStakes, and premiums.
One example of a sweepStake took place recently, when people could take a survey on Clinique's website to see if they qualified for Clinique's Beauty Bootcamp. Contestants that qualified automatically received Clinique's new Acne Solution Clear Skin System and then were entered in a competition to win a Total Celeb Makeover or an Apple MacBook.
An example of the sales promotion technique premiums is Clinique Bonus Time. In certain periods of the year Clinique offers certain gifts to customers with every purchase. This technique works very well, is very popular and stimulates sales, but also attracts new customers. Clinique uses other techniques also, such as coupons, samples etc., with the goal to increase sales, and attract new customers.
Clinique pays a lot of attention to personal selling. Not only is personal selling an important advertising technique for Clinique, but it also helps create a positive image and brand loyalty.
Clinique's salespeople are specially trained to understand and recognize customer's skin types and to give them skin-care advice by recomending certain Clinique products that suit them the best. This has a specific and positive affect on customers because they feel that Clinique cares about helping them by having an individual approach to every customers needs.
The employees that sell Clinique's products to customers are called Clinique Consultants. They are service oriented and have good communication skills. They are recognizable because they wear Clinique's specific white lab coats.
Education Managers are also Clinique's employees and their job is to provide Consultants knowledge about products and how to present their products to customers. Education Managers teach Consultants service and selling skills that are necessary to meet Clinique's standards.
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